> For the complete documentation index, see [llms.txt](https://closingdealz.gitbook.io/product-docs/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://closingdealz.gitbook.io/product-docs/features/analytics/form.md).

# Form

### **Overview**

The **Form Analytics** page in **ClosingDealz** provides valuable insights into how well your embedded lead generation forms are performing. It helps you **track engagement, conversion rates, and the impact of your forms on deal creation and revenue**.

By analyzing **submissions, impressions, and conversion rates**, you can optimize your forms for better lead capture and sales outcomes.

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### **Key Features**

* **Performance Tracking** – Measure **form submissions, impressions, and conversion rates**.
* **Lead-to-Deal Insights** – See how many leads generated from a form have turned into deals.
* **Revenue Attribution** – Track how much revenue was generated from deals created through a specific form.
* **Loss Analysis** – Identify the value of lost deals linked to form-generated leads.

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### **How to Use Form Analytics**

1. **Select a Form** – Choose the form you want to analyze.
2. **Review Performance Metrics** – Check impressions, submissions, and conversion rates.
3. **Monitor Lead-to-Deal Conversions** – See how many leads turn into deals and track their outcomes.
4. **Optimize Form Performance** – Adjust form design, fields, or placement to improve conversions.

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### **Why Use Form Analytics?**

* **Optimize Lead Generation** – Improve conversion rates by analyzing submission trends.
* **Understand Lead Quality** – See how many form-generated leads turn into deals.
* **Maximize Revenue** – Track the total value of deals closed from each form.
* **Reduce Drop-Offs** – Identify forms that generate a lot of impressions but low submissions.

With **Form Analytics**, you gain a **clear picture of how your forms contribute to sales**, helping you refine lead generation strategies and **maximize conversions**.